It’s no surprise that video is an essential marketing tool that can generate tons of traffic to your website. Video has now become the most entertaining and consumable form of content. It allows marketers to share valuable information in a more effective manner compared to text, images, or any other type of content. This is why more and more brands are harnessing the power of video to sell their products and services and increase brand awareness. Many businesses are generating more leads and sales by incorporating videos into their marketing strategy.
If you haven’t created an effective video marketing strategy for your business, now is the time to come up with an effective plan to promote your video content. Did you know you can get 66% highly qualified leads and increase brand awareness by significantly promoting your video? In this post, I’m going to cover how to strengthen your video marketing strategy and some surefire ways to significantly promote your video content.
Let’s get started.
- Make Your Video Interesting
If you really want people to watch and share your video, you need to make it compelling. Try to provide value to the viewers or tell an inspirational story that connects with your audience. A unique video has the power to appear top in the search engine pages and get millions of views. Before creating a video, it is highly recommended to come up with an interesting idea that is compelling to your audience and keep viewers engaged. Videos that are informative, inspirational, and entertaining receive great exposure compared to those that are purely focused on a brand.
- Optimize Your Video Content
Invest your time and efforts in optimizing your video content for increasing its search visibility. When it comes to optimizing your video content for search engines, your video title, descriptions, and keywords matter a lot. Creating a clear, concise video description will make it easier for Google’s search spiders to understand what your video is all about. The right and effective placement of keywords in your video content will allow it to rank higher in the organic search results.
- Add a CTA
Incorporating a CTA into your video content is a great idea to get the desired results. Whether you want viewers to sign up for your newsletters, purchase your products or try your services, placing a CTA at the end of the video is an effective way to persuade people to take the desired action. To increase the efficacy, you can include a persuasive call to action in the middle of the video. But make sure it doesn’t interrupt the flow and fits in naturally without annoying the viewer or interrupting your message.
- Add an Interesting Video Thumbnail Image
There is no denying the fact that people judge videos by their thumbnails. In fact, a video thumbnail image has the potential to make visitors hit the play button. Video thumbnails allow viewers to understand what they are going to watch and help them decided whether to watch or ignore your video. Adding a compelling, play-worthy image to your video will compel viewers to click, which will eventually increase its chances of getting more views.
Make sure the thumbnail you select for your video is synchronized with the video title, description, and message of the video. If you want people to click your video, it is advised to include a human face to persuade viewers to watch the entire video. Don’t forget to add a brand logo in your thumbnail as it helps viewers recognize your content in the feed. Don’t worry if you don’t have a professionally designed logo. A professional logo design company can help you create a distinct brand identity for your business that you can use to promote your business.
- Don’t Forget to Add Share Buttons
A survey suggests that 83% of consumers share the branded video with their friends. You need to make sure your video is easily shareable. It is only possible when you add share buttons directly within the video. It will allow viewers to share the link of your video without having to leave the player.
- Add Videos to Your Emails
It is an excellent way to promote your video content as people prefer to watch a video than reading a long, boring email. Adding videos to your email marketing campaigns will not only boost the open rate, click-through rate, but it can also reduce the number of unsubscribes. Embedding videos in your email can also increase engagement of that email, but also increase the website traffic.
- Promote Your Video on Social Media
Social media is the best place to promote your video that won’t cost you a penny. You can run a successful video marketing campaign on Facebook, Twitter, and Instagram and drive more and more people to your video content. For example, Twitter allows you to pin your video tweet to the top of your feed to ensure your tweet doesn’t get lost in the new tweets. It will give your video tweet more exposure and can increase your conversion rate. Similarly, uploading videos to your Facebook and Instagram accounts can give you the opportunity to garner more views and drive more engagement.
- Promote Your Video in Online Communities
Whether you are an active member of the LinkedIn group, Reddit, or any other famous online community, you can share your video content on these platforms. For instance, if you are a digital marketer and working for a web development Dubai company like Dubai Monsters, you can share your explainer video in a thread where people are discussing web development challenges. Your video can explain to them how your services can help them develop a flawless website.
Whatever business you are in, making videos that your audience wants to see is a great strategy to promote your brand and grab their interest in your brand. By following these easy video marketing strategies, your video will receive great search engine exposure, which will help you obtain more website traffic and eventually more sales.