When I started e-business in the mid-nineties, the business world asked itself the question: should my company have a website? Time responded to it. The web is already consolidated and today there is no conceivable business, organization or government that does not have a space on the network.
I must confess that it was not the first time that I had that experience, not long before the question was: does my company need email? They already know the answer.
But being there is no longer enough; In order to compete, it is necessary to define a digital strategy and identity that involves multiple channels, web, social networks, search engine strategy, link networks and more recently, mobile strategy.
The Smartphone has become one more appendix of our body, we live “stuck” to them and it is probably the first and last thing we see every day; alarms, eMails, reminders, notes, chats, social networks, photos, music, games, Internet browsing and Apps .
They are close and intimate devices; for many people their Smartphones are not more than a meter and a half away 24 hours a day, 7 days a week. Do you think it is a good place for your brand to be?
The cell phone has become the main point of access to the Internet, surpassing personal computers and 80% of the time of its use is dedicated to Applications.
What is an App?
Remember that when the user is working, he looks at the cell phone, when he is bored, he looks at the cell phone , when he is traveling, he looks at the cell phone , when he is communicating, he looks at the cell phone , when he is having fun, he looks at the cell phone , when he reads the mail, check the agenda, etc., check the cell phone .
Unlike the web, the App are available to run instantly, just the user touch its icon to start it, without having to open a browser, write web addresses or use search engines. In a world where immediacy is the paradigm and ease is everything, the App is there to be used without further delay.
The interface perfectly adapted to mobile devices allows our clients to navigate from their mobile or tablet with simplicity and optimal usability. If it is well conceived, the usefulness of a mobile App is much greater than that of a conventional responsive website, since not only its interface but the information and all content is organized for a mobile device and is much more accessible and manageable in the App.
Finally, the presence in the most important app stores –App Store, Google Play and Windows Phone Store– can generate an increase in the number of organic searches originating from mobiles, improving SEO positioning.
Advantages of having a mobile App:
1. Always present (mindshare):
Our App will be very present and continued on the Smartphone of our clients. Every time the user visualizes their phone, our brand will be there, contributing to its presence in the minds of our consumers.
Think about how much money is invested in TV, street signage, brochures, etc., to achieve this goal, an opportunity that the App will give us by occupying a privileged place on the mobile of our clients and potential clients.
2. Always available:
The App is installed on the Smartphone or Tablet, accessible to be used immediately, unlike a website that requires opening a browser and searching for the site – not to mention that typing on the screen and many times on the move becomes more difficult-
Smartphone are ubiquitous. Users spend looking at them. They are close and intimate devices that are not more than a meter and a half away 24 hours a day, 7 days a week, a special place for your brand.
4. User experience
Thanks to the interface perfectly adapted to mobile devices, we will allow our clients and users to navigate from their mobile or tablet with simplicity and optimal usability. A user experience that mobile or player websites are not able to provide.
It also allows the use of cellular capabilities such as positioning, camera, compass, vibrate the device, etc., as well as storing data locally and operating in a disconnected way, all concepts that allow creating a more exciting and interactive experience.
5. Optimized content
The content that people can access through the App does not necessarily have to be the same as that of the website. Typically it is not. This is a key element to consider since an important challenge for the App is to be practical and useful, in order to stay installed on the Smartphone, so the content must be optimized for the size and scenarios of use of a Smartphone. , avoiding doing too many other things that the user is not interested in and that defocuses him from what is interesting.
6. Prestige and innovative image
The App is the novelty. They speak a young and innovative language that companies can take advantage of by having one, exhibiting a modern and innovative image.
7. Presence in Stores – Help to know our business
8.New service channel for our clients
An App expands the commercial reach of your brand, products and services, synergizing with other existing channels, sharing centralized information stored on servers, providing the user with a consistent and perfected experience.