When done correctly, your SEO campaign can boost your website and business to a very high level. But this is easier said than done. SEO campaigns that have garnered recognition have done so through intricate and detailed processes handled by the experts.
So does this mean that SEO is only for industry insiders? Well, not really. Like any tool, SEO teaches you the more you delve into it, but you need to start the right way to do this. A strong start will get you great results. Check out these simple but effective ways to create an SEO campaign that wins rich rewards.
If you have a website that isn’t attracting enough traffic, your first step should be to clean up your website. This involves:
- removing dead 404 links
- changing the titles of pages based on relevance
- updating old content
- removing URLs that have zero traffic
- redirecting links to better quality pages
This process takes time but significantly changes your page’s traffic. In some cases, it may go from zero to one million in less than a month.
One of the most common reasons that make users return to a website is its structure. Restructuring a website involves:
- cohesive redesigning
- cleaning up formatted pages
- simple navigation
- easy searches for specific content
Remember that you are not building a new website. Rather, you are improving the current one. This has, in cases, led to an 80% increase in conversions. Even the users who were initially lost will make a return.
Content plays a huge role in pulling in traffic to your site. The wrong content can put people off your page forever. Good content needs:
- extensive keyword research
- including different media formats
- complete originality
- stats and research
- better readability
Keywords are the strongest power of SEO, and using them the right way is crucial. Only using keywords for traffic isn’t enough. You need to understand your audience and use targeted content that leads to higher conversions.
Page Load Speed
A slow website is a poor website. There’s no way around that fact. If your web pages have a long loading time, then these tips could help:
- go for more refined web hosting options instead of the cheaper ones
- remove unnecessary plugins
- use appropriate image formats based on placement
- compress media files
- enable browser caching
Page speed not only impacts your conversion rate but also affects your page’s rankings. A slow page takes very little time to make a bad impression on the user, and pretty much ensures a loss in revenue.
These initial tips can significantly improve your website’s performance. As long as you consistently stick to these basics, they will get you great results. Both large and small companies have seen massive improvements to their business once they adopted an SEO campaign that worked for them.
SEO rewards favor campaigns that have effectively utilized the tools at their disposal without buying their leads. Content built from the ground up and with a modest budget always stands a good chance of winning. Even if you intend to use an outside agency, you must make sure that they follow these tips to help you get ahead.