seo tips


“The website must appear on the first page of Google!” This is how many entrepreneurs convey their wishes to the advertising agency or SEO expert. But it is not so easy, above all, because positioning in Google matters little if the right target group cannot find the website. SEO expert Daniel Stender has revealed the most important tricks that can help beginners to get the page to the top of the search engine.

Daniel, to start, could you explain in a few words what exactly SEO is?

SEO means Search Engine Optimization (in Spanish: search engine optimization: It is a very interesting partial discipline of online marketing . SEO encompasses all those measures that contribute to a web page being displayed, as far as possible, in the Google’s first search page in organic positioning for a certain search concept.

The big difference between paid positioning ( SEA , for example, Adwords) is that organic positioning is free. While ads are available just a click away, SEO measures take effect after weeks or months. Your advantage: they bring interested visitors, even if there is no marketing budget

In your opinion, who should or shouldn’t take care of SEO?

All those who consider it important to find them on the internet. In particular, small businesses thus have the opportunity to make free contact with their target group and position themselves as experts in their field.

SEO is a measure that requires understanding and skill, so the owner / manager should be involved to facilitate the necessary resources.

If only someone who is practicing is in charge of it, then we cannot be surprised if the results are not excellent. Trying it halfway rarely brings the success you are looking for.

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Most of our clients are small companies that are not especially focused on IT. In your opinion, what are the best SEO tips that anyone can implement in a good and simple way? Why are these SEO measures important and effective?

First of all, the website itself should be conceived of as a sales and marketing employee and not just as a digital business card. Later, when putting it into practice, I consider that these five elements are essential:

Keyword search
Page structure
external links
Internal structure of links

Let’s start with keyword searching, what exactly do you mean by that?

The first thing is to see what customers are looking for and what problems they face; offer suitable solutions for this. A good start is to do keyword searches and create a short writing plan based on them. SEO tools are very helpful in this process since, with them, on the one hand, you discover what terms are searched in detail and, on the other hand (most interesting), how many times they are searched per month.

Once you have this information you can consciously select those topics in which you can position yourself as an expert through contributions or articles in order to gain new readers and potential clients. A comprehensive search also allows adding to product detail pages and category pages of online stores with themes and additional added value for readers.

For example, around the “bicycle” metaconcept there are numerous different terms with which a web page can be optimized.

In relation to SEO, it is often heard that “content is king” and you have also mentioned content as an important factor for positioning. What should I pay attention to when writing my content?

” Content is king” always sounds a little trivial, but good content is of immense importance. So my second tip is: elaborate and create content that is relevant to your reader. Some of the questions you should always ask yourself during creation and revision are:

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Does your content immediately solve the problem for the reader?
Is the user’s language used and is the text understandable to third parties?
Is the topic illustrated enough that there are no open questions?
You can also act methodically in this regard. The easiest way is to review the top 5 results that Google offers you for a specific search word. Google seems to like this type of content, so you can now choose a question or topic that those articles include.

If you’re still puzzled, you can go back to using SEO tools. Some of them can detect the word groups and semantic relationships of a search word and directly offer suggestions about what content can optimize a text related to a keyword.

With the help of a WDF IDF analysis, relationships can be quickly detected and the degree of optimization of the website can be reviewed.

The content is usually the basis for one to be found with a search term.

Earlier you mentioned as a third ranking factor the structure of a page. What encompasses an optimized page structure?

Corresponding URLs, titles, and using images, tables, and other elements are part of an optimized page.

An attractive URL already transmits the user part of what the page in question is about: is clearer than and this increases the user’s confidence to click on said page.

The titles help the user and Google to be able to better scan the content and are a positioning factor. The general rule that applies is: a title H1 and the subject below as a title H2.

Take a look at your page on the phone: nowadays you navigate more through the tablet and mobile than on a desktop PC. Responsive designs are a basic requirement for a good user experience and also a good positioning in mobile search.

In addition to optimizing the page structure, you also talk about external links. What do you mean exactly?

External links are also known as “backlinks” and are one of the most important ranking factors. By this we mean links to external web pages that refer to ours.

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