On-page SEO factors that impact search rankings

On-page SEO is very much a buzzword among the digital marketing sphere and there are various reasons for it. The on-page SEO is a very crucial part of the SEO campaign and there are many factors of On-page SEO activities that play a huge role to rank the website on the search engine results. Many Maryland SEO companies work hard on off-page activities and don’t care much about On-page activities and it is not a good strategy. Off-page activities such as link building are important, but if you have not paid any attention to On-page activities, off-page activities will not be able to make an impact on the search engine results.

As SEO is an ever-evolving landscape, you need to know about different On-page factors that play a crucial role in deciding the search engine rankings of the website. In this post, we will discuss some of these On-page SEO factors in details.

What is On-page SEO and why it is important?

On-page SEO is all about optimizing the web pages to make it search engine friendly. A proper and detailed On-page SEO will bring more genuine leads to your website and will improve your rankings. The number of On-page activities is publishing original content, headlines optimization, HTML tags and image optimization, and content audit. Detailed On-page SEO activities will improve your brand’s authority, expertise and trust.

Search engines such as Google and Bing are becoming smarter and they can predict what users are looking for in their search queries. A proper On-page SEO helps search engines to understand the website and its content and also whether the website page is relevant to the searcher’s query. Spending more time on On-page activity will bring more genuine customers to your website who are interested in your offerings. This is the biggest advantage of On-page SEO activity in Seo services.

Let’s now discuss some of the On-page SEO activities

EAT

Expertise, Authoritativeness and Trustworthiness, shortly referred to as EAT is a framework that Google crawlers use to assess the webpages and websites. If you have high-quality, relevant and original content, Google will certainly revert your website with good rankings. It is the best way to be in the good book of search engines like Google or Bing. By working hard on producing good, the relevant, highly readable and original content will surely improve your authority on the digital sphere. A maryland seo agency must include EAT in their SEO strategy.

Title Tag

Also called an HTML tag is a title tag that is located in the head section of the webpage and it offers a clue about the subject matter of the page to the search engines and sometimes, it is overlooked, but it should not. You need to optimize the title tag and avoid using duplicate or poorly written title tags to give a false impression to the search engines.

Meta Description

You must have seen the Meta descriptions underneath the title of the page in the SERPs and they offer a clear glimpse of what the page is all about. It will play a crucial role in deciding whether the user will click on the page or not. It must be optimized by using keywords in it. Poorly written or grammatically incorrect Meta descriptions will give a bad impression to the users as well as search engines.

Headlines

Compelling headlines will play an important role in your webpage’s performance on search. When you write a blog or an article, you need to ensure that you come up with a catchy title that is unique, attentive and creative. It will surely get more visits than a blog post with an ordinary title.

Header Tags

Header tags are heading and subheading tags marked as H1 to H6 and so on and these heading tags help the search engine crawlers to identify subheadings of content. Though it directly does not impact the search rankings, it will make it easy and enjoyable for users to read the content. Maryland SEO companies take a great deal of interest in header tags optimization to win the brownie points from the search engines.

SEO Writing

While writing website page content or blog content, you need to keep in the mind the search engines and users, both. Learn about keyword density, user-oriented writing style and other crucial aspects of SEO writing. Remember that you are writing content for the users and they should enjoy your writing. In addition to that, they should get relevant information out of it.

Conclusion:

These are some of the key factors of On-page SEO activities that you need to take care of. Spend as much time as you can on On-page activities to ensure that search engines such as Google or Bing can recognize your webpages and ensure good rankings. Hire a Maryland SEO agency that can offer superior and expert On-page SEO optimization services.