The percentage of the visitors of a website who are leaving your website without visiting the other pages on your website is known as the bounce rate of a website. If the bounce rate of your website is higher, it means that your website is not providing interesting content for the readers. 30-50% bounce rate of a website is excellent for your website. Anyhow, if the bounce rate of your website is above 50%, it is not a good sign for your website. Therefore, you should consider it and try to decrease it. Here, we will discuss some essential tips to decrease the bounce rate of your website.
Improve User Experience:
The overall feeling of a user while interacting on a website is known as user experience. Good user experience means that a website is easy to use and pleasing for the user. Therefore, you can easily improve the user experience of your website by creating such a website which looks good and appealing on all the devices. Therefore, you should carefully watch the experience of the users and try to use such techniques which can improve the user experience.
Optimize The CTA (Call-To-Action) Placement On Your Website:
In the first two to three seconds, visitors of a website decide either this website is useful for them or not. Therefore, you should make sure that the visible area of your website on all the devices should be appealing for the users. If you want to sell your products and services, you should try to place CTA of these products and services at that place. While placing CTA on your website, you should show honesty. Moreover, these call to actions should also be clear. If you are misleading the users with the help of these call-to-actions, it will also become a cause of higher bounce rate of your website.
Improve The Speed Of Your Website:
As we have mentioned in the previous subheading that most of the visitors decide about the website just within two to three seconds. Therefore, if your website is taking more than three seconds in loading the website, visitors will leave your website and they try to open another website. This thing will also increase the bounce rate of your website. Therefore, you can also decrease the bounce rate of your website just by improving the speed of your website. The best way to decrease the speed of your website is to use responsive design. You can check the speed of your website by using Google Page Speed Insight.
Use Videos To Engage The Audience:
Videos are known as powerful tools to get the attention of the viewers. Its reason is that videos can get the attention of the readers more than texts and images. Therefore, you should try to use videos in your blog posts to engage the audience. There are different tools to create persuasive videos for your blog posts. If you don’t have enough skills to create videos for your blog posts, you can hire a freelancer. A freelancer will create the best quality videos for your blog posts within a little budget. In these videos, you can use animations, music and narrations. You can also embed videos from YouTube in your blog posts.
Captivate The Attention Of The Readers By Using High-Quality Images:
You can also decrease the bounce rate of your website by using captivating images in the blog posts. If you can’t create these images, you can also download images from the free stock on Google and use these images without the fear of copyright. Anyhow, you should not use copyright images in your blog posts. You can also create the best quality images for your blog posts. For example, if you want to share statistics in your blog posts, you can create its statistics in the form of images. For this reason, you should try to select the white background of the images and try to write these statistics by using an appealing colour. Anyhow, if you want to show professionality on your website, you can hire a professional photographer.
Make Your Website Readable:
As we know that the majority of the content on a website is in the text format and most of the creators overlook it. You should also understand that it is an important element to improve the visual look of your website. Therefore, you should try to make sure that the content on your website should be easily readable on all the devices. It means that you should use a simple font style and size of the font should also be appropriate. Moreover, you should also try to select an appealing colour for the text. Most of the successful websites have set the black colour for the text of their websites. Moreover, the content on your website should be divided into appropriate sections by using heading and subheading.
Target The Right Audience:
Another reason for the high bounce rate of a website is that they are not targeting the right audience. For example, if you have written a post about dissertation help and you have shared this post in the sports group on the Facebook or any other social media platform, it means that you are not targeting the right audience. When they visit your website by clicking on the link, the content of your website will not be interesting for them. As a result, they leave your website without clicking on another post or page which results in increase in bounce rate of your website. Therefore, another important tip to decrease the bounce rate on your website is to target the right audience.
Show Your Credibility:
When visitors search any keyword on Google, Google shows them millions of results against this keyword. If your blog post is showing at the top of Google’s search results, it means that it is providing the best quality content to the users. Anyhow, after clicking on your website, if users don’t find it interesting, they will immediately leave your website. As a result, the bounce rate of your website will be increased. Therefore, another important tip to decrease the bounce rate of your website is to share interesting and intriguing content.
If you are using popups on your website, you should know that these popups annoy more than 70% users. As most of the viewers don’t like the popups, therefore, these popups can also increase the bounce rate of your website. Its reason is that when readers try to read content on your website, these popups will disturb them. As a result, they leave your website and move to another website. No doubt, in some cases, these popups are helpful for your website. Its reason is that by showing popups on your website, you can easily grow your email list. Anyhow, if you want to drive millions of organic visitors to your website, you should limit these popups or you should ignore these popups. If you consider that you must show popups on your website, you should consider about the best quality and un-annoying popups.
Target The High-Value Traffic Keywords:
To target the high-value traffic keywords is also an essential tip to decrease the bounce rate of your website. Its reason is that if you are targeting the high-value traffic keywords, it means that you are driving valuable traffic to your website. These valuable visitors will try to spend more time on your website. That’s why the advertisers are offering high bids on the valuable keywords. Its reason is that 97% of the revenue on Google is from the advertising and most of the people generate the bulk of revenue just by targeting the right keywords.
Write Attractive Meta Descriptions:
When you are uploading a post on your website, you will have to write a meta description of this post. Most of the people don’t give enough importance to the meta description. As a result, the CTR of their websites is very low. Therefore, you should try to properly write the meta descriptions of your posts. While writing the meta description of your posts, you should keep in mind its length. It means that the length of the meta description should not exceed from 150 characters. If it is exceeding from 150 characters, search engines will show it with dots. As a result, your meta description will mislead the users and bounce rate of your website will be increased.
You Should Set External Links To Open In New Windows:
To add some external links on your website is the most important part of the on-page SEO of your website. While adding these external links in the web pages, you should set these external links to open in new windows. Its reason is that if you are allowing the external links to open in the same window, exit rate and bounce rate of your website will be decreased. Moreover, if they have to visit your website again, they will have to click on the back button. It is not only time-consuming but it is also an annoying task for the readers.