When it comes to marketing your retail store, there are many different options to choose from. You can use flyers, banners, or even sign holders to get your message out there. But have you ever considered using digital signage? Before discussing how to use digital signage, you should know what it is first.
Digital signage means using screens instead of flyers or print ads to inform customers about your business. It’s an interactive way to promote your products and services. The trick is to know how to use digital signage to get the most out of it. Here are some clever ways to advertise your retail store.
Table of Contents
Discounts and special offers hit differently on a big screen
Everyone loves discounts and freebies, but how you offer them makes all the difference. What stands out more – a regular flyer that reads “50% off” or one on a 100-inch screen? Almost always, it’s the latter. Advertising discounts on the same old brochures won’t hit your customers as hard. Why? Because people are so used to seeing papers stuck on walls that they tend to ignore them whenever they see one.
That’s where digital signage comes in. If you put up your discounts and special offers on a big screen, you’ll quickly get all the attention in the room. People are mesmerized by big screens, and you can take advantage of that. Just make sure your digital banner looks professional and enticing. If you’re out of ideas, use this nifty poster maker to craft stunning digital signage banners for your retail store. Also, make sure the digital signage is near the point of purchase, preferably inside the mall where your retail store is.
Display your most popular products
Do you have a new product that you want to promote? Maybe a new robot toy that parents would like to get for their kids? You can use digital signage to display your most popular products. Since digital signage attracts more eyeballs, putting up your products is a great way to lure in the audience.
The great thing about a retail business is that people often make impulse purchases. If they stumble upon something they like and it’s affordable, they’ll probably buy it on the spot.
If you think you have such a product eating dust on your warehouse shelves, why not put it on display and watch the sales come rolling in!?
Stir up a sense of urgency
Have you had your instincts scream “buy… buy…buy” when you see a sale sign in bright colors that reads “Save up to 80% before it’s too late!” As discussed earlier, people are more likely to make impulse purchases when they see something they like. But you can also use this effect to your advantage by creating a sense of urgency, and it works like magic!
For example, let’s say you’re having a sale on winter coats. You can use digital signage to display a countdown of how many days are left in the sale or how many coats are left in stock. Doing that will create a sense of urgency and get people into your store before the sale ends! Try as hard as you like, but you can’t reproduce the same effect with a print ad or a flyer.
Provide more information about your retail store
The best thing about digital signage is that it’s not set in stone. Do you want to change your advertisement? Or maybe tweak something about your limited-time discounts? No problem! With digital signage, you can easily make changes on the fly without creating and distributing a new one – it’s just so convenient. Apart from that, you can provide more information about your retail store.
In fact, you could make the perfect digital signage playlist that has all the information your customers need, from sales discounts to new product launches to your terms and conditions. To make a presentation-like playlist and change your content on the fly, you’ll need to use a signage app, which lets you have complete control over what you want to display on the screen and for how long. If you want to kick it up a notch, you could make the customer experience more interactive by placing a touchscreen, which they can use to buy the products they like.
Digital signage is a powerful tool for promoting your retail store, and it helps you get customers’ attention, create urgency, and provide more information about your establishment. It’s such a versatile marketing tool that you could use it to do multiple things – from advertising your store to putting up sales banners to announcing updates in your return policy. The trick is to be creative and think out of the box.
You can always throw in other marketing tools to create the perfect marketing mix to work for you. For instance, you can post digital signage templates on your social media accounts to expand your outreach to thousands of potential customers or send personalized emails to your customers, telling them what new products you have lined up for them.